Artists Rights Africa, in partnership with Creative DNA, The British Council, and Trio Media Kenya, have unveiled a guide to educate fashion entrepreneurs on the significance of intellectual property (IP) protection.
Fashion, beyond its aesthetic appeal, drives economies and shapes cultural landscapes globally. With over 30 million jobs generated by the fashion industry, its role in fostering economic growth and promoting equality is undeniable. In countries like Kenya and Uganda, where women play a significant role in the fashion sector, it serves as a crucial avenue for job creation and empowerment.
Recognizing the pivotal role of IP in safeguarding creativity and innovation in fashion, Artists Rights Africa stresses the importance for designers and brand owners to understand IP law fundamentals. The guide outlines four primary types of IP crucial for fashion industry stakeholders:
Patents: Though less common in fashion, patents protect new and inventive products or processes for 20 years from the filing date.
Industrial Design: Similar to patents, industrial design protection ensures exclusivity for novel designs and inventions for up to 20 years from the filing date.
Trademarks: Vital for brand identity, trademarks safeguard names, symbols, and logos associated with fashion brands, offering legal recourse against infringement.
Copyright: Automatically protecting original artistic works upon creation, copyright covers fashion designs, sketches, and textile patterns for the life of the author plus 50 years.
This initiative not only aims to preserve creativity but also encourages cross-cultural learning and collaboration, propelling the fashion industry forward. By simplifying IP law and its applications in fashion, Artists Rights Africa empowers entrepreneurs to navigate the legal landscape effectively, securing the protection and prosperity of their creative endeavors.
Learn more HERE.
*Featured Image: Creative DNA Cohort 4
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Mon. 13th May, 2019 at 8:29AM