Britam Holding Plc in partnership with Estée Lauder Companies and Faraja Cancer Trust lit the monumental Britam Tower in Upperhill, Nairobi in vibrant pink to commemorate the annual breast cancer awareness month.
"It's not just a lighting ceremony, it is a firm affirmation of our conviction and partnership with Estée Lauder as well as Faraja Cancer Trust." Britam Holding Plc Group Managing Director and Chief Executive Officer Tom Gitogo, said during his speech, reaffirming Britam's commitment to help in the fight against breast cancer.
The campaign aims to continue its efforts to advance the discussion around breast cancer early detection and education as alarming statistics come from the Ministry of Health.
According to the ministry, Breast cancer accounts for over 3,107 deaths annually, making it the second leading cause of all cancer deaths in Kenya with seven women losing their lives to breast cancer every single day making it the leading type of cancer, with an estimated 6,799 cases each year, contributing to 12.5% of the overall cancer burden.
The CEO Mr. Gitogo emphasized the importance of early detection which can only be brought about by awareness and significantly improves the chances of successful treatment and survival. He went on to say that Britam will continue to play its role in raising the bar when it comes to cancer awareness.